Monday, September 8, 2008

Free Shipping and Free Personalized Envelopes for Holiday Cards

Order holiday cards for the 2008 season before September 30th and there is no charge for personalized envelopes! Ground shipping is ALWAYS free.

Snap offers a great selection of holiday greeting cards at super prices. Please visit http://holidaycardwebsite.com/suchoff for a great selection of cards for all occasions.

Thanksgiving
Chanukah
Christmas
New Years
Business appreciation
Birthdays
Calendars
Thank you
Photo Cards
Birthdays
Calendars

Once you place your order we will contact you for payment information. MasterCard and Visa accepted.


Thursday, August 21, 2008

Why Google?

Why Google? The search engine that is a noun and verb remains the significant dominant search engine in the U.S, grabbing a little of the market that Yahoo lost.


Data source: ComScore

When designing a website I always keep in mind, “What would Google like?” Thinking about their spiders and algorithms keeps me on my toes. Knowing they index sites that get updated more frequently gives my clients reason to keep the info on their websites fresh. When a pay-per-click campaign is considered, it’s Google I suggest first. While Yahoo and MSN might have a bit more to offer in ROI for larger campaigns, in local search Google’s targeted geographic areas advertising is easy to use, to understand and to implement. And I’ve seen clients such as The Ticktin Law Group in Deerfield Beach and AAARiteway in Boca Raton benefit by this precision targeting in their PPC campaigns. They don't need to advertise to homeowners in northern Florida or out of state. Palm Beach, Broward and Dade counties are all that matter.

Every website needs the best organic design to attract all the search engines. But if Google can’t find you, you might as well be three miles from the center of town with no road to your door.


Friday, August 15, 2008

Giving Thanks for Business Referrals

I had lunch today with a friend who has referred the car salesman she bought her Lexus from to five different people. Four of them purchased cars from him. She has never gotten as much as thank you card, never mind a small token gift of appreciation. "Why do you continue to refer him?" I asked. "Because the dealership is really great," she replied.

May be. But the Lexus salesman is stupid. My friend sells multi-million dollar homes in Boca Raton and Delray Beach to people who drive expensive cars. This salesman should make her HIS best friend.

When a friend, colleague, acquaintance or client sends a referral your way, you should always send a thank you. First, send a written note or, if it's someone you know well, an e-mail acknowledging the referral. Even if he or she is in your networking group (such as your BNI chapter or chamber leads group), keep them in the loop. If you get the business, send them a real thank you. At minimum a gift card or flowers. Or spend some time and find out what means the most to them and select a gift that is more appropriate. A spa-package for someone who would love to be pampered or a gift certificate to have his or her prized sports car detailed are gifts with heart and thought behind them.

They will remember you for a long time for your thoughtfulness and certainly refer others again as they know how much you appreciate them.


Wednesday, July 23, 2008

Lessons from a Country Fair

My friend's daughter is a 15-year old with a passion for baking. She attends a magnet school in NJ with a program in culinary arts and often bakes her all-natural breads and cakes for local fund-raising events.

On a recent vacation in Vermont, Mariel asked her mom if she might bake some breads and sell them for charity at the fair held every Saturday nearby. Recipes in her head and magic in her hands, preparing the baked goods was easy as, well, pie. But selling them proved a bit more of a challenge. She was a stranger in those parts and her reputation did not extend from NJ to New England.

She stood quietly behind her table of delicious treats until a neighboring vendor encouraged her to put some on a plate and offer samples. Realizing it was her only chance of getting some attention, she followed the woman's advice and ventured beyond her comfort zone behind the table.

Within a few short hours all 75 of her loaves were sold and the sale was a success. All because she took a few courageous steps and tried something new.

Selling our own products or services is often a daunting task. Fear of rejection or failure oft times limits our ability to push forward and connect with people – in life or in business. Mariel offered her prospective customers something of herself – a product sample and her winning smile. If we all offer our prospective customers a bit of knowledge of what is to come if they buy our product or use our service and complement it with a positive attitude, the sales process becomes nearly effortless.


Thursday, July 17, 2008

New Websites From Snap Creative Group, Boca Raton

New Websites this past spring and early summer:

Absolute Limousines, Deerfield Beach, Florida
http://www.absolute-limousines.com/

Cook Ease Catering, Dallas, Texas
http://www.cookeasecatering.com/

Saraga & Lipshy, PA. Attorneys, Delray Beach, Florida
http://www.slpalaw.com/

The Ticktin Law Group, Deerfield Beach, Florida

CMM Floor Specialists, Carpet and Floor Cleaning, Boynton Beach, Florida
http://www.carpetandfloorcleaning.com/

Preferred Corporate Travel, Boca Raton, Florida
http://www.preferredcorporatetravel.com/